Gatorade

[stephenPE]

On HIstory Channel there is a series, Foods That Built America. Ive watched a few episodes. I guess I accidently recorded one about soft drinks but ones like Koolaid, HighC and Gatorade. So I just watched them talk about Gainesville and Ray Graves, Dr Cade and even mention SOS and Harmon Wages. That had a young actor play Graves. And a guy in the jersey #11. Cade's wife suggested lemon flavor because it was so nasty early on. And they made a big deal out of using it the first time with the Varsity (they practiced on the freshman that were not allowed to play on varsity) against a highly rated LSU team and UF beat them 14-7. Cade later on offered to sell it to UF for 10K.. Turned down they sold it to Stokley Van Camp. When it started to make big $$$ UF sued Cade and got 20% of the profits. It was cool hearing things about Graves I didnt know. IF this helps it was season 4 episode 12.

 

[cover2]

…Cade later on offered to sell it to UF for 10K.. Turned down they sold it to Stokley Van Camp.

I had no idea Jeremy Foley was around back then and brokering athletic deals!

 

[Okeechobee Joe]

Ironically the Stokely family of Stokely Van Camp, the company Cade sold Gatorade to were big Tennessee donors.

 

[Double Gator Dad]

The Gatorade lawsuit between Cade and UF is still taught in college today as a classic case of Shopkeeper’s Rights.