Driving to work, I listened to a radio station that infused politics with humor. I just hit that station -- wasn't familiar with their personalities. So they interrupt program with an ad for "Heiny Beer". announcer reads story of founder Mr. A.J. Heiny trying to insert his son "Junior" into the operation of his company. Junior's genius idea is a beer-can with a finger-sized indentation that you could put crushed ice in that the store supplied. Finally he says : "So, tell that girl at the counter that you'd like the Heiny with the little ice hole."