So, I guess those facepalms from Seabee and the Donk on this were a little premature? Of course the current path to this becoming valid everywhere is the NCAA's only option, regardless of how you feel about this result.
Too bad neither of you took this bet.
I don't get this take at all. This law moves the dollars invested in the program away form the school/AD's office and directly into the hands of the investors, including some who may not even be boosters/fans but want to profit off the players skills and our fandom. There are many reasons this could (and likely will) become a mess, but moving the money out of the control of our stingy AD's office just ensures that more of the total pot that people and businesses in this state invest in Florida football goes to the difference making athletes in football (opposed to all the non-revenue sports). Because these funds will bypass the AD's office, Strickland cannot divert obvious football investments to baseball, for instance.
It doesn't solve our facilities problems, but as the #1 program from a fan base in the third most populated state, and one of the two in the top 5 that is football crazed (along with Texas), our marketing dollars for player likenesses are simply worth more. The next closest SEC state by population (Georgia) is less than half of Florida. The third most populated stated (Tennessee) is less than 1/3 the size. The counter to this is that states without pro sports to dilute the marketing dollar could concentrate more resources (Alabama, but that already occurs - now we will be able to legally keep up).
I still think overall size, and college football being the most popular sport here, we will benefit.
This is dated, from 2013, but it is still telling as to the power of Gator football in Florida:
http://img.gawkerassets.com/img/18ym0c2vv4g31jpg/original.jpg
2014 data, right after FSU's last title, still had us ahead:
InfoGraphic: Most popular college football team by state
This is value our team can capture that others cannot (assuming the players getting money does not completely ruin college football for competitive reasons).