I’d like a thread to discuss what this means because it comes up a lot. Vandy, Kentucky, South Carolina, Mizzou, MSU, etc these are brands that I’ve always considered beneath UF for my whole life as a Gator fan. When people say the “brand is damaged” does that mean our brand has fallen to the level of those football programs in the last decade? Is that how undesirable UF football is now? If so, then is perception reality? Are we Vandy and Kentucky now? Is that what UF football is until the next Pell, Spurrier, or Meyer comes along to bring us out of the depths?