New UAA Florida Gators app - debuts Aug 1st

Discussion in 'Main Sports Forum' started by BMF, Jul 9, 2019.

  1. BMF

    BMF Bad Mother....
    Lifetime Member

    Sep 8, 2014
    +17,161 / -247
    Gators’ Deal with VenueNext Signifies Next Step in Digital Evolution

    Gators’ Deal with VenueNext Signifies Next Step in Digital Evolution - Florida Gators

    GAINESVILLE, Fla. – Attention Gator Nation: It's time to mark Aug. 1, 2019, on your electronic calendars.

    The University Athletic Association will be launching the new Florida Gators App, where fans can connect his or her Ticketmaster account to the app. This will allow fans the opportunity to store their tickets (season, package, or single-game) on the app and enter Ben Hill Griffin Stadium using their phone. This feature will be available for all fans (including students) this fall.

    This is the first time in school history that UF students will not have to go to the student ticket-office outside Gate 13 during the week of a game to pick up his or her tickets. Their tickets, with seat locations, will be sent directly to them on their phone during the week of a home game.

    • Student tickets for the 2019 season are still available and can be ordered here:
    • Further ticket information will be released to students in conjunction with the August 1 app launch.

    Student tickets will be exclusively digital this fall with the plan for all tickets being digital in 2020.


    Once in the stadium, fans will be able to store credit card information on the app so cash or a physical credit card won't be necessary if a fan desires a cashless experience at concession stands.

    In addition to tickets and concessions, other in-stadium benefits for fans in the app include purchasing 'Swamp Moments' (i.e. videoboard messages, seat upgrades, or exclusive events).

    This easy-to-use technology is the evolution of four years of work by the University Athletic Association.

    "Our primary goal is to transform the gameday experience," said UF Athletic Director Scott Stricklin. "This app, along with its features and the new Wi-Fi system inside Ben Hill Griffin Stadium to handle its capabilities, allows us to provide enjoyment and convenience to our fans when they attend games or receive information from us."

    UAA officials revealed partners in the operation include the companies VenueNext and SSB.

    VenueNext, with offices in Orlando, Santa Clara, Calif., and New York City, is a mobile commerce technology company that began operations in 2014. Florida is the first collegiate program to partner with this next-level company, as previous clients for VenueNext include the 49ers, Orlando Magic, Minnesota Vikings and Yankees Stadium.

    SSB, with operations in Denver and Nashville, is a data management & analytics platform company with 30 years' experience and over 100 clients in sports and education. SSB provides unified customer profiles, accurate metrics, strategic insights and operational visibility for one complete, consistent and current view of every fan.

    Here is the background of the UAA's organizational moves that have led up to the Aug. 1 launch date:
    • 2016:
      • A customer-relationship-management (CRM) system was acquired that included software for marketing automation initiatives. This was the beginning of more efficient marketing and targeted communication with ticket-buyers and Gators fans, UAA officials said.
      • Also that year, Andrew Case was hired as director of CRM & Analytics and Jillian Kirby was hired as Digital Strategy & Analytics Specialist. They report to James Slagle, Assistant Athletic Director for Revenue Generation.
    • 2018:
      • The UAA reached an agreement with Extreme Networks & Verizon Business Markets to create a Wi-Fi system inside Ben Hill Griffin Stadium. Terms of the agreement were not disclosed. Officials said the project included installing conduits, wiring and "under-seat enclosures" housing 1,100 wireless access points in the seating bowl.
    • 2019:
      • The UAA partnered with VenueNext to develop the mobile app and added SSB for "data warehousing and advanced analytics" services.

    "We talk a lot about having a balance among the 4 S's (software, strategy, staffing and support)," Slagle said. "If any of those are out of balance, then we won't operate as efficiently."

    He added that UAA officials updated university administration leaders on the project, including showing them "what pro teams were doing, and explaining where we thought the industry was going."

    Between the new Wi-Fi system and the app, fans have the opportunity to enjoy a more efficient and personalized experience at Gators events.

    UAA officials said while crowds may total 90,000 at games, the department's information on fans' consumer spending habits probably only covers about 40,000 of those. That will increase with the popularity of app usage, and SSB systems will be aimed at eliminating duplication problems.

    "Without the Wi-Fi, I was never comfortable with heavily promoting the use of mobile tickets on game day for entry due to our connectivity issues," said Associate Athletic Director for Tickets Doug Sutherland. "I wanted to avoid thousands of fans attempting to log in to their account and download their ticket as they walked up to the gate and have a bad experience by not being able to complete the process."

    Now, Sutherland added, "We've eliminated PDF tickets from any tickets sold on and on the Gators' secondary ticket site, Ticket Exchange."

    He said the ticketing office will be communicating with buyers to encourage mobile usage and guidance on the new app.

    All of this evolution is to support the program's efforts to create the most exciting home environment and fan experience in college football.
  2. TheDouglas78

    TheDouglas78 Well-Known Member

    Jun 12, 2014
    +6,444 / -134
    so doing something ticketmaster has had in place for at least 5 years... .
  3. Musclepug

    Musclepug never go full retard
    Lifetime Member

    Aug 4, 2018
    +7,544 / -104
  4. 5-Star Finger

    5-Star Finger Apex predator of the political forum biome
    Lifetime Member

    Nov 16, 2017
    +5,202 / -55
    • GatorTruth133

      GatorTruth133 UF Law Grad
      Lifetime Member

      Oct 5, 2017
      +1,907 / -17
      Is it wrong I'm upset about all tix going paperless? I have been collecting all my stubs for over 25 years. End of an era I guess. My favorite ticket stubs are still the early 90's drawing with the musclebound Gator (too pumped to be Albert in my opinion) doing different things to the mascots of the other teams. Hell, I even have a tie featuring the tickets of the 1993 season (which my sister found and gave to me for Christmas a few years back).
      • gator1946

        gator1946 Senior Member
        Lifetime Member

        Jun 10, 2014
        +2,738 / -29
        Wow what an addition to my game experience. Meh. Let me know when they can teleport me to my seat.
      • Gatordiddy

        Gatordiddy Well-Known Member
        Lifetime Member

        Jul 23, 2014
        +5,829 / -28
        Is there a portion of the app that allows you to update the football facilities and save your changes?

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