- Jun 11, 2014
- 16,754
- 20,381
Founding Member
Will need to be moved at some point, but I figured I'd put it here so everyone has a chance to comment.
https://www.maxim.com/entertainment/zima-comeback-2017-2
Before there was Smirnoff Ice or Mike's Hard Lemonade, another oddball refreshment provided the world with a beer alternative: Zima.
In the first iteration of what's now referred to as a "cooler," the Coors Brewing Company rolled out Zima Clearmalt in 1993 with an alcohol by volume percentage of up to 5.3.
But just as many fads fade, Zima sales declined steadily until it was discontinued in 2008. However, MillerCoors has confirmed with AdAge that "zomething different" is coming back for a very limited time, but will only be available through through Labor Day weekend, according to Buzzfeed.
Details of when it will hit alcohol aisles aren't immediately available, but a tweet from the Zima twitter account states that it's already been shipped to distributors.
https://www.maxim.com/entertainment/zima-comeback-2017-2
Before there was Smirnoff Ice or Mike's Hard Lemonade, another oddball refreshment provided the world with a beer alternative: Zima.
In the first iteration of what's now referred to as a "cooler," the Coors Brewing Company rolled out Zima Clearmalt in 1993 with an alcohol by volume percentage of up to 5.3.
But just as many fads fade, Zima sales declined steadily until it was discontinued in 2008. However, MillerCoors has confirmed with AdAge that "zomething different" is coming back for a very limited time, but will only be available through through Labor Day weekend, according to Buzzfeed.
Details of when it will hit alcohol aisles aren't immediately available, but a tweet from the Zima twitter account states that it's already been shipped to distributors.
