Kelly is literally at the top of everyone with an opening's list.
Yes, we were excited and had our heart set on the prospect of getting a young energetic Scott Frost (and this is just as a guess Rog, but I'm guessing you might have a little more tendency to perseverate in that genius mind of yours, so not as easy to change gears quickly) but make no mistake, there is no larger home run hire than Chip Kelley. Unlike Mac, this guy literally is an offensive genius. His record as a HC at Oregon was 46-7.
No one is going to see it as, "well they couldn't get Frost so had to settle for Kelly". This would be the hire of the year by a long shot of all the openings, and being "disappointed" in getting Kelly is the kind of thing that makes folks think our fan base is completely unreasonable.