Gator Collective is getting very little mention in here, but it is a large part of our problem, along with the UAA's implicitly sanctioning that group as the semi-official NIL outlet for UF. UF let the first duo to come up with an idea (along with Heitner - opinion on him for a different post/thread) become the anointed group.
While UF has a historically large/vast group of boosters in the Bull Gator gang that know each other, have supported Florida for years, are extremely wealthy, and would invest in NIL, GC structure doesn't really embrace them as a group.
GC has three long-term, competitive, flaws: (1) They missed their real market and aimed low. The $5/month made no sense from the outset as a marketing campaign. Market $100-250 a month to actually support the program and offer the $5/month to children. Let parents contribute in their kids name at that amount. It's silly, does not move the needle, and is disconnected to the level of wealth available. It also suggests to those with some discretionary funds that this isn't a real impact.
(2) Perhaps most importantly, it is private and for profit. Even at $5 a month, it is a mystery of how much makes it to athletes, which programs, which athletes, etc. They advertise between 80-90% goes to athletes. Who knows. I've seen direct questions on TOS about audits or open financials, but when GC reps respond it is always an explanation why they will not be transparent.
For profit also impacts contribution levels. We all realize this, but if I want to give $15,000/year to a non-profit collective, I can give over $20,000 and get the tax break to be back at $15,000 (or less). GC is an LLC and likely collects 30-45% less money as a result.
(3) Lack of "collective" booster input on GC management means there can be no trust in who makes these decisions for the entirety of Gator Nation. We complain about how much is offered to one recruit vs another. We sometimes blame Napier, Strickland, or the Gator Guard gang of a few people. But, who is making these dollar investment decisions for the most public NIL organization we have (remember how much GC bragged about Trey Dean $'s)? Who is in charge? Who is accountable at GC? What remedy exists if it is GC management just doing a poor job?