So, we’ve been complaining for years about the millions in facility upgrades for almost every sport EXCEPT football, but the schools are greedy? I’m not saying there isn’t some greed involved, I just think more revenue is reinvested than some suggest. There’s also a certain level of entrepreneurship risk involved. Do the kids see a scholarship reduction if fan attendance and jersey sales plummet because they suck? They risk their bodies on the field, but they aren’t on the hook financially if sports programs tank.
And while the perception (real or imagined, I can’t prove it either way) of the greed may have contributed, it was Northwestern players who took action. So, it WAS the players after all.