Bjork also stated plainly that the next hire will have a heavily incentive based contract and that they aren't doing the break the bank thing again with a huge buyout. But hey, click bait is fun right?
Well, that's A&M's PREFERENCE. There's probably not a major university in the country that would disagree with that, philosophically.
But at any given time, there's at best a mere handful of coaches who can plausibly be called a "sure fire Top Tier national championship quality" coach. (And just because you CALL them that doesn't mean they will BE that. Even if they've done it one place, it's very hard to replicate such success somewhere else. Recent case in point: Jimbo Fisher.)
And when you go to negotiate when your chosen superstar's agent ... they don't want to trade the contract they have for something that is has a relatively low base and huge incentives for performance. A contract structured to put the bulk of the financial risk on the coach isn't anywhere near as attractive as one that guarantees a lot more. As long as the coach keep surfing the wave of winning, there will be other suitors, he can wait. Is that fair? You could debate it. But the universities helped create the system we have, and profited from it.