- Jul 24, 2020
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Just learned about a ghost kitchen. Interesting concept that’s starting to boom. You order from a delivery only “restaurant” through an app however a brick and mortar restaurant cooks the order for them. For example: You order through Mr Beast Burgers app but Red Robin is subcontracted out to prepare and cook the order. RR gets 40-45% for the sale.
I’m not exactly sure what the appeal is because it’s just takeout. Why not order a burger from Red Robin?
I’m not exactly sure what the appeal is because it’s just takeout. Why not order a burger from Red Robin?
You’ve Heard of Ghost Kitchens. Meet the Ghost Franchises. (Published 2021)
Virtual food brands, often driven by real celebrities, are rapidly spreading across the country. Do they help or hurt independent restaurants?
www.nytimes.com
The day-to-day is less chaotic than it sounds. Delivery-app orders stream into one tablet, and the takeout containers all come from the same pile; nothing is branded except HotBox orders, and those have just a sticker. Recipes from Nextbite’s Colorado test kitchen are easy to follow, and the company recommends ingredients from the suppliers Mr. Garofalo already uses. Nextbite takes a 45 percent cut of sales, but handles all delivery-app fees, which would be, for Mr. Garofalo, as high as 30 percent per order. In his best month so far, he cleared $20,000 across the 12 brands.