- Jun 30, 2014
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Utah football players got a massive surprise on Wednesday when all 85 scholarship players found out they were receiving leases for 2024 Dodge Ram 1500 Big Horn Trucks. It's one of the most unique image and likeness agreements in college athletics.
The Crimson Collective gifted each player the use of a truck that retails at $61,000. That lease on the truck is renewed at six-month increments and will run through each player's time with the program. The Ken Garff Automotive Group helped secure the deal along with a group of Crimson Collective donors, though it's unclear how long the deal will extend into the future.