If you would actually look at the document I linked above you'd see the breakdown of UAA revenue. 24% is from royalties & sponsorships, 7% from men's basketball and 1% other sports, 2% student fees, 3% non-operating revenues, 2% camps & auxillaries and 4% other, with 57% from football. How do you "rationalize" 95% football-produced revenue from these audited numbers? This is what's called confirmation bias, where people have pre-conceived conclusion and they can only rationalize information so that it fits their position.