I was not anti-NIL in concept and still understand it's basis (Tebow being perhaps the best example), but as
@RiverRat observed, this is
supplemental pay for their skill/play, not their fame derived from that skill/play. Maybe that will be fine and the new norm in the long run, but it is an entirely different concept than what was legalized. More, unlike other sports, there is no salary cap for competitive balance or labor union to negotiate base pay for players. But, there is not even a farce of a performance obligation in many of these - meaning no need to show up and actually market based on your fame. Just play and get paid.
Ultimately, why have scholarship limits. Aren't those irrelevant for an in state student who is getting paid enough more to cover room, board and in state tuition? Why wouldn't Brandon Spikes just be our highest paid walkon as part of our 130 man roster? How is this not where this is headed? Do you need team roster limits, kind of like on field coaches? Does that kill the true walk on a relic?
The vuls actually have an interesting for profit collective that guaranties money and then can shop the kid like an agent with a shared recovery kicking in after a certain point. I wonder how much that will harm the QB that signed it when he is busy with classes and football, but needs to not risk repayment of $8 million so he must show up for 3 hours at the local ice cream store (this actually happened already to him while he was visiting the school for a 7v7 tournament when he is still in HS). Regardless, that is truly marketing the guy's own name, image and likeness.
Paying the DT $250k per year in exchange for one media appearance and autograph signing seems to be obviously not the marketing value of that players name, image or likeness. While the last decade of the playoff domination by 3-5 teams has caused some to be disillusioned by college football, about 20-30 schools still thought they were a coach, QB, and 1-2 good recruiting classes away at any point.
How much will that change in the next 5 years under the current format? Also, if this is what is going on, why continue to have the farce of not letting the schools communicate with the NIL brokers/collectives? Again, Tennessee is getting a bit more ahead of this and passed a law permitting the school to be involved. Florida will follow.