- Jun 13, 2014
- 12,763
- 23,296
Founding Member
Just replace "Michigan" with "Florida". This article hits the nail on the head better than any I've read so far.
"If the people running college football see their universities as just a brand, and the athletic departments merely a business, they will turn off the very people who've been coming to their temples for decades. Athletic directors need to remember the people in the stands are not customers. They're believers. Break faith with your flock, and you will not get them back with fancier wine. If you treat your fans like customers long enough, eventually they'll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies or buy new tires.
After a friend of mine took his kids to a game, he told me, "Michigan athletics used to feel like something we shared. Now it's something they hoard. Anything of value they put a price tag on. Anything that appeals to anyone is kept locked away -- literally, in some cases -- and only brought out if you pay for it. And what's been permanently banished is any sense of generosity."
https://www.thepostgame.com/blog/ro...um-students-business-tv-ncaa-michigan-tickets
"If the people running college football see their universities as just a brand, and the athletic departments merely a business, they will turn off the very people who've been coming to their temples for decades. Athletic directors need to remember the people in the stands are not customers. They're believers. Break faith with your flock, and you will not get them back with fancier wine. If you treat your fans like customers long enough, eventually they'll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies or buy new tires.
After a friend of mine took his kids to a game, he told me, "Michigan athletics used to feel like something we shared. Now it's something they hoard. Anything of value they put a price tag on. Anything that appeals to anyone is kept locked away -- literally, in some cases -- and only brought out if you pay for it. And what's been permanently banished is any sense of generosity."
https://www.thepostgame.com/blog/ro...um-students-business-tv-ncaa-michigan-tickets