I'm not disagreeing with the pathetic nature of the marketing campaign, but it is a good deal for a family and it does serve the purpose of getting families out to the Swamp and thereby getting young, future fans invested in the Gators.
Take my family, for example. My kids just turned 12 and 10. I've been taking them to Gator sporting events for as long as they can remember, but until recently, they hadn't been to a football game except for the O&B game (which they hated because it was too hot and they were bored). So as much as they enjoyed basketball, softball, baseball, gymnastics, etc, they had no desire to watch a football game. That is, until two years ago when I was offered four free tickets to the LSU game at the last minute. Naturally, I couldn't refuse that offer, so we went to the game. The atmosphere was one of the best the Swamp had seen in years, and the kids were really getting into it. And when we got that late INT to seal the victory, and the stadium erupted, my kids went bananas and they were hooked.
Last year, the ticket office offered the same four-pack deal and I took the family to the Vandy game. The whole family had a great time, despite the opponent, and now my kids are asking me if we can go to more games this year. So, for a reasonable price that makes it easy for me to take the family, we now have two more future die-hard Gators who are looking forward to football season.