Maybe deserves its own thread
Florida considers changing name, image, likeness law to level the playing field
A proposal began moving forward Tuesday in the Florida House that would allow colleges and universities to steer endorsement deals and compensation opportunities toward student-athletes.
The House Postsecondary Education & Workforce Subcommittee unanimously approved the bill (HB 99). The measure would make a significant change to a law, known as a name, image and likeness law, that allows college athletes to get paid.
The Legislature passed the law in 2020, and it went into effect in July 2021. Under the law, colleges and universities and their employees are barred from causing “compensation to be directed” to student-athletes.
The proposal filed for the 2023 legislative session would eliminate that restriction.
Florida was one of six states that enacted athlete-pay laws that forbid schools and booster organizations from getting involved in athletes securing deals, a House staff analysis said.