UF making a full time switch to the Jordan brand?

[divits]

Thank God. Mike really could use the money.

 

[oxrageous]

Thank God. Mike really could use the money.

He certainly built the greatest brand for an athlete in history. Literally a billionaire because of it.

 

[MJMGator]

He certainly built the greatest brand for an athlete in history. Literally a billionaire because of it.

It's gotta be the shoes.

 

[Thick&ThinG8r]

This is all about the money, I heard the lines need repainted on the tennis courts. One good thing that may come of this are some actual one of a kind special occasion uniforms. Tebow and the 2009 team wearing those damn duck feathers still pisses me off.

 

[ChiefGator]

I know some might say (and they'd probably be right) that the younger kids will approve of this and that it will help recruiting.

1. It's a pitty that changing the logo (even though it's the same freakin' company's stuff) would affect a decision like this.
2. It has been said, but still... it's dumb to have a basketball player on other types of uniforms.
3. Why do we desire to worship idols like this? If I have big-time potential, I wouldn't want to exalt him, I'd want to replicate or surpass his accomplishments. Why would I want to contribute to his legend and coffers? At least let me build my own.
4. While he's not the worst, there are so many more deserving idols. I lament that he was the first king of celebrity endorsement / branding and seems to not be losing any steam.

Great points!!!

 

[ATXGator]

So all the people who complain about facilities are now saying it is a bad move to move to a brand that players will value higher?

- Facilities matter... kids want swag, nice living areas, etc...
- Jumpman is something they can show off to their friends... it has value to these kids.

If it gives us an edge and I don't know why we wouldn't want any edge we can get.

 

[Swamp Donkey]

He is right. We may not get it, but it matters to kids, obviously, or Nike wouldnt be doing it (and making more money off of it).

We will probably starting wearing or helmets sideways and leaving that little foil sticker on everything.

 

[NVGator]

He certainly built the greatest brand for an athlete in history. Literally a billionaire because of it.

His Nike deal was worth $100 million for MJ last year, by our count, or more than the $94 million in total playing salary he made during 15 NBA seasons.

Forbes values Jordan at $1B.

 

[oxrageous]

His Nike deal was worth $100 million for MJ last year, by our count, or more than the $94 million in total playing salary he made during 15 NBA seasons.

Forbes values Jordan at $1B.

Yeah.....and a dozen freaking years after he retired for the third time. It's astonishing.

Most players lose all their popularity and mojo after they hang it up. Not him. Kids who never even watched him play live worship him.

 

[t-gator]

He is right. We may not get it, but it matters to kids, obviously, or Nike wouldnt be doing it (and making more money off of it).

We will probably starting wearing or helmets sideways and leaving that little foil sticker on everything.

We're gonna leave the tags on the helmets