I have a little bit of a different take. I think women’s college sports are a good thing and, of course, here to stay unless hell freezes over and Title IX is repealed. Ironically, the two sports you named are two of the more watchable - for me anyway - women’s sports. (Gymnastics, track and field, and swimming/diving are some others.) And let’s face it, more money given to football is not going to fix what’s wrong with our favorite team.
My daughter played both basketball and lacrosse as a kid. The basketball games were painful to attend; the lacrosse games on the other hand were entertaining. My neighbors across the street have two daughters who play lacrosse. The older one is pretty good - one of her HS teammates ironically is a 5* committed to UF - but the younger one (currently an 8th grader) is really talented and probably has a shot at a D1 scholly. I’ll happily attend either of their games.
What has changed is the inorganic emphasis that’s been placed on women’s sports, in particular basketball. The amount of media coverage simply does not match the level of fan interest. With that has come a push to somehow equalize NIL money. Outside of a very few NCAA women’s athletes, the average fan would have no idea who any of them are, making it a loser for a business to have them endorse their product. But somehow, the NIL money “should be shared more equitably.” Hell, the most successful female athlete, from an NIL perspective that is, is a gymnast who has never won a championship or individual medal. And it was absolutely organic.
Off topic, but this push at the college, and, in particular, the professional level, to somehow equalize the money the athletes get is only likely to increase the number of trannies (and pretend trannies) playing sports like basketball and soccer. (Of course, none of them will ever make Olivia Dunne type money!)