SOS didn’t use “SOW” constantly the way urbs did, but he first said it in the early 90s. He referred to “the... the... uh... that school out west...” Basically pretending that he forgot their name, as opposed to urb’s refusal to utter it. I could easily hear the audience (reporters or maybe a booster club?) laughing hysterically in the video.
urbs, when he arrived, described what drew him to UF and mentioned how much he admired SOS’s ability to get under his rivals’ skin with the zingers, especially the “SOW” reference.
Denial doesn’t change the facts. Put the bottle down. You’re embarrassing yourself.